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Kim Kardashian for a long time has given details that she could start a partnership with Balenciaga. Lately, Kim has been wearing (almost) Balenciaga, especially after the famous dress at the Met Gala.
Collaboration with the fashion house has reached another level, as Kim is the brand new image. The Spring campaign will have the protagonist, who certainly had no choice but to take a selfie to present the new campaign for the first time.
Art director Demna Gvasalia’s vision is mainly focused on celebrities, so the collaboration with Kim was not entirely unexpected.
Balenciaga’s Instagram page deleted all previous posts leaving only Kim’s photo for the spring campaign. She was photographed at her home in Calabasas with some items from the collection, which include the neon colored bag “La Cagole”.
