One of the most influential social networks in use today is Instagram. And because of this, it is a platform worth putting time and effort into, however building a following can be challenging. However, what matters more is that there are certain basic guidelines that can be followed by practically everyone who wants to take part.
And as is said the most difficult is the first millions. In our case the hard part is to make the first 1k followers on Instagram.
We have 7 steps for you to grow your Instagram account:
- Start with your Instagram bio
- Get connected
- Think as a brand
- Post engaging content
- Experiment and Analyze
- Try to get to the top search results
– Start with your Instagram bio
Instagram bio is the first introduction of you with potential followers, so make it as targeted as possible. They’ll probably click the follow button if they like what they see.
Think of what you need to highlight there.
– Get connected
You can started in two ways, first by getting connected first with the ones you know, like friends, family and coworkers. And the second one, which is even more important is to get connected with the audience you want to be followed by. In this case you should know what kind of followers you’ll need for your account. For example, if your will build your content only for traveling you’ll need travel lovers, or if fashion, you’ll need fashion lovers and so on.
The logic is simple but the way of doing it needs a good strategy.
– Think as a brand
It’s not about having an attitude is about being consistent. This means you need to create an identity and be unique in your own way, just like big brands do. Consider your account like a medium that will help sale something, in this case your are selling ideas and as such it is needed to cure and filter what will be posted.
– Post engaging content
Gaining additional Instagram followers requires interaction with your current following. Engaging in Instagram might happen in different ways, by using a poll or question sticker to start a discussion in your Stories, you can start communicating with your audience by asking a question or by letting them ask you a question.
Respond to every remark you get since you never know when you could attract a new follower or maintain an existing one. Make friends with your fans, and it will be worthwhile.
Also is important to build a posting strategy. Content you post must be creative and attractive so your followers will like, comment and share your post.
– Experiment and Analyze
Not every post will be successful, something might be interesting for the audience that follows you and some other not, so don’t feel bad about it, try another way or something else. In this case you are testing them and as well are getting to know the audience.
By analyzing the insights of your post, stories, reels and videos, you will understand what fits for your account. Also analyses are a good way to discover how many non follower views you have, and in this way you can build a strategy to get them as your followers.
– Try to get to the top search results
Getting in top of the search results is like you won the F1 grand prix or any other price. This happens when your posts are consistent in your post.
But if you are not there here is what you can do.
Except the fact of the filtered content you post, you need to know even the time when your audience is online. If you have a business account is easier to check your statistics to see when they are online. Focus on the hashtags and content that fits to your niche. Also try to build relation with bigger accounts that are similar to what you do.
One last thing you should remember is “Be so good, so they can’t ignore you”!