Have you ever wondered what the subject matter of the very first Christmas movie was? It concerns the 1898 motion picture “Santa Claus,” which featured Santa Claus as the main character and was made by a British pioneer of cinema and narrative.
The story revolved around two youngsters who were waiting in front of the fireplace when their nanny forced them to go to bed. Later that evening, Santa Claus makes his way to their house from the roof, descends the chimney, and then enters the house through the chimney to leave gifts for the kids. The kids then start to wake up as he leaves.
The Ministry of Equality in Spain typically runs noisy ads that consistently deliver the desired message. It repeated the same thing for the holidays last year, with an advertisement featuring a lady preparing for Christmas, shopping, stressing out, and spending the entire day in the kitchen while the rest of the family eats and relaxes.
What if the turkey was still cooking in the oven? In the Ministry’s Christmas ad, we see an alternative scenario where she finally gets a break and everyone else handles everything. A very lighthearted commercial that serves as a reminder of the stereotyped role that women typically play and that we tend to expect too much of ourselves and others without ever asking for help. The campaign’s slogan is “Be Happy and Co-Responsible,” and accountability must be shared.